Journal
Long-tail answers for real buyers.
- Buyer guide8 min read
How much does a business website cost in Nigeria in 2026?
A real breakdown of what a business website costs in Nigeria — from a landing page to a WhatsApp-ready store to a custom SaaS.
- Strategy6 min read
WhatsApp catalogue vs website: which one should Lagos retailers start with?
Both work. The question is what your buyer journey actually looks like, and how much you're willing to spend on ad clicks that leak.
- Technical SEO10 min read
Core Web Vitals checklist for Nigerian e-commerce sites
LCP, CLS, INP — what to fix first when your storefront is slow on 3G in Lagos and every second of load costs conversion.