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The report also talked about different salaries by profession in the US. The average salary for a creative director with advanced qualifications and skills is $163,500 while employees at starting positions get $101,750 median salary of $101,750. The creative services manager new to their role gets a $76,500 median salary while a professional gets a salary of $113,250.
69% of the marketers agree that advancements in AI are reshaping the skill sets needed in some roles. When managers were asked where they use contract talent the most, 42% said digital marketing, 41% said traditional marketing and 33% said that they use contract talent for content strategy, development and management. 57% of the marketers say that their top priority is a hybrid work arrangement, with managers saying that their ideal working plan is 4 days on-site for staff.
There are some specific skills that need to increase in salaries in marketing and creative fields. The most potential for a salary increase is in creative development and art direction (37%), UX and UI design (34%) and content strategy (26%). 52% of the managers said that they bridge the skill gap through upskilling, 50% pay for professional certifications and 45% reskill employees for new skills to bridge their skill gap. The most sought-after marketing and creative jobs right now are copywriter, digital marketing manager, digital project manager and graphic designer.
When managers were asked how they use AI, 47% use it for data analysis and reporting, 45% use it for customer service and 44% use AI for email marketing. The emerging AI marketing roles are prompt engineer, AI graphic designer and AI trainer.
Read next: LinkedIn Report Highlights Soaring Demand for AI Engineers and Consultants
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