Digital Marketing Statistics By SEO, SMO and Facts [2025*]

Introduction

Digital Marketing Statistics: Digital marketing is changing the way businesses advertise their products and services. It helps companies reach more people and connect with customers in new ways. As technology improves, digital marketing keeps getting better, offering businesses stronger tools and strategies to increase brand awareness and drive growth.

In this article, ‘Digital Marketing Statistics’, we will look at the latest digital marketing numbers to show the most successful strategies and trends businesses are using to stay ahead of competitors. These numbers cover areas like social media, email marketing, and search engine optimization (SEO), giving helpful insights into the current digital marketing world.

By understanding these trends and strategies, you can make smarter choices about your online marketing plans. This will help you stay relevant and competitive in the digital market.

Editor’s Choice

• Digital Marketing Statistics stated that nearly 68% of marketing and communication experts use artificial intelligence (AI) in their daily tasks.
• People want genuine and personalized experiences, which are the top trends this year.
• Content is still key—78% of customers prefer to learn about a brand through articles instead of ads.
• Most marketers agree that video, especially short videos, is the most effective type of content.
• Both B2B (business-to-business) and B2C (business-to-consumer) marketers say that Facebook gives the best return on investment (ROI) compared to other social media platforms.
• The main goals for B2B marketers are conversions (73%), email engagement (71%), and website traffic (71%).
• Mobile-first is essential, as more than 58% of people use smartphones to go online.
• The global digital marketing market is expected to reach $1,310.3 billion by 2033, growing at a rate of 13.6% each year from 2024 to 2033.
• Search advertising is the largest part of the market, expected to be worth $202.40 billion in 2023.
• Mobile ad spending in the US for 2023 is estimated at $156.38 billion.
• The average person spends about $45.11 on social media ads.
• Facebook and Google Ads provide the best return on investment (ROI) in digital paid ads.
• Google has 92% of the global search market.
• Digital Marketing Statistics stated that nearly 68% of small businesses still need a strategy to improve their conversion rates (CRO).
• By 2026, smartphones are expected to account for 69% of ad spending, with 87% of it being through automated programmatic ads.
• The digital marketing industry is predicted to grow at 17.6% annually by 2026.
• Email marketing is expected to make nearly $8.49 billion in revenue in 2023.
• The SEO industry is expected to be worth $50 billion in 2023.
• The value of the social media marketing sector was over $223 billion in the first quarter of 2023.
• The demand for marketing jobs is expected to increase by 10% by 2026.
• Digital marketing jobs are expected to grow by 6% by 2032.
• Digital Marketing Statistics stated that nearly 72% of marketing budgets are spent on digital advertising channels.
• By the end of 2024, 60% of all marketing is expected to be digital.
• PPC campaigns give a 200% return on investment.
• Both organic search and email marketing are known for their high ROI, with email marketing returning $36 to $40 for every $1 spent.
• Lead generation is the main measure of success for marketing campaigns.

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Benefits Of Digital Marketing?

Digital marketing is very important for small businesses that want to connect with their customers, increase brand recognition, and boost sales through online methods. As more people use the internet to research and make buying decisions, digital marketing has become a must for modern business strategies.

A digital marketing plan can offer several benefits for businesses, including:

• More Exposure: Methods like search engine optimization (SEO) and pay-per-click (PPC) ads help businesses reach a bigger audience.
• Better Targeting: With digital marketing, businesses can focus on specific customer groups based on their age, interests, and online actions, making marketing messages more relevant.
• Cost-Effective: Digital marketing is generally cheaper than traditional methods, making it a great option for businesses with smaller budgets.
• Better Engagement: Digital marketing helps businesses talk to customers in real time through social media and chatbots, giving a more personalized experience.
• Trackable Results: Digital marketing lets businesses measure how well their campaigns are doing, helping them improve strategies for a better return on investment (ROI).
• Flexibility: Digital marketing allows businesses to adjust their strategies as trends and customer behavior change quickly.

By using digital marketing, businesses can reach more people, generate more leads, and grow their business online.

General Digital Marketing Statistics

• Global spending on digital ads is expected to reach $870.85 billion by 2027.
• Digital Marketing Statistics stated that nearly 78% of customers prefer finding out about a brand through articles rather than ads.
• People value authenticity; 86% consider it when making a purchase decision.
• 79% of experienced marketers say understanding your audience is the most important factor.
• The average internet user spends 6 hours and 40 minutes online each day, which adds up to nearly 1.5 billion years of total human time online.

(Source: hostinger.in)

• Generative AI (Gen AI) is already an important tool for marketers. 72% of digital professionals regularly try out AI tools, with 91% using free ones like ChatGPT.
• Marketers’ biggest concern with AI-generated results is accuracy (36%).
• 27% of marketers are worried about not having enough knowledge or internal training on how to use AI tools effectively.
• Since large language models (LLMs) are trained on existing data, 22% of marketers are concerned about potential copyright issues.
• Not all businesses embrace AI; 19% of marketers are restricted from using these tools due to company policies.
• Email open rates are highest, at 24%, between 6 pm and 11 pm.
• Digital Marketing Statistics stated that nearly 72% of people say they rely on social media to help decide which product to buy.
• 67% of marketers use marketing automation tools to help generate leads and stay organized.
• Digital advertising spending is expected to hit $740.3 billion in 2024.
• Digital Marketing Statistics stated that nearly 89% of marketers primarily use email marketing to generate new leads.
• Influencer marketing brings in $5.20 for every $1 spent.
• According to a recent Databox survey, 70% of marketers believe that search engine optimization (SEO) works better than pay-per-click (PPC) advertising to increase sales.

Digital Marketing Search Engine Optimization (SEO) Statistics

• 8% of internet users aged 16 to 64 visited or used a search engine or web portal in the last month.
• As of April 2023, Google held a dominant 90.91% share of the global search engine market, far ahead of Bing at 3.64%, Yandex at 1.15%, Yahoo at 1.13%, and DuckDuckGo at 0.55%.
• Google handles more than 40,000 search queries every second, which adds up to over 3.5 billion searches daily and about 1.2 trillion searches yearly across the world.
• The top result on Google’s search list has a click-through rate (CTR) of 9.28%, while the second and third results have 5.82% and 3.11% CTR, respectively.
• Digital Marketing Statistics stated that nearly 55% of web pages do not get any traffic from Google, while 1.94% receive between one and ten visits per month. Only 0.07% of pages get over 1,000 visits.

(Reference: influencermarketinghub.com)

• Learning to build links effectively takes time. According to a study by Authority Hacker, there’s a clear link between experience and the number of links built.
• Link builders with less than a year of experience typically create about seven links per month. However, after five years, they can build 25 links each month on average.

(Reference: influencermarketinghub.com)

• Digital Marketing Statistics stated that nearly 74% of link builders now buy links. However, they still need to buy low-quality links from old link farms.
• On average, the cost of a paid link is $83, regardless of the business type or experience level.

Social Media Statistics

• In 2023, 79% of people in the US use social media.
• The number of social media users in the US is expected to grow from 223 million in 2020 to over 243 million by 2025.
• Digital Marketing Statistics stated that nearly 63% of marketing experts strongly agree that social media is important for their business.
• 87% of B2B marketers use social media to share content.
• Social media marketing has become one of the most popular and successful ways to advertise. With huge platforms like Facebook and Instagram, businesses can reach billions of people easily. Social media helps increase brand visibility and drive traffic to websites.

(Reference: sproutsocial.com)

• The biggest benefit of using social media for marketing is the large exposure it gives businesses, thanks to billions of active users.
• Other advantages include more traffic to websites, generating leads, and building brand loyalty. Facebook, Instagram, and Twitter are the top social media platforms for marketers.
• Traffic from social media to online retail websites grew by 110% over the past two years.
• Every industry has influencers who guide or inspire customers’ decisions.
• Influencer marketing is a strategy where people with large social media followings are paid to promote brands. This helps companies quickly grow their reach, often faster than traditional marketing methods.
• Influencer marketing is becoming more effective as people look for genuine and trustworthy advertising.
• A study showed that 40% of people bought a product online after seeing an influencer use it on YouTube, Instagram, or Twitter. This shows that brands have a big chance to use influencers more than ever.

(Source: sproutsocial.com)

• 43% of advertisers plan to spend more on influencer marketing.
• Most successful brands use social media to expand their marketing and make their brand more accessible to users.
• 84% of B2B marketers use paid ads to promote content; of them, 72% use paid social media or promoted posts.
• As of January 2020, Facebook was the most commonly used social media platform by marketers around the world. 94% of marketers used Facebook for business, and 76% used Instagram. (Statista)
• TikTok is becoming more popular among businesses. The app has more than 500 million global users, and that number is expected to grow in 2021.
• Digital Marketing Statistics stated that nearly 34% of people said they needed help to measure the return on investment (ROI) of social media marketing. However, 30% said they could measure it.
• Retailers see a 133% increase in revenue after using mobile marketing and promoting their business through social media.

Email Marketing Statistics

• Email marketing offers an incredible return on investment (ROI) of 3600% to 4500%! For every $1 a company spends on email marketing, it can earn $36 to $45.
• In 2024, around 361.6 billion emails are expected to be sent and received, with this number continuing to rise. Half of small and medium-sized businesses in the US use email automation for drip campaigns, while 47% also use it for social media responses.

(Reference: tidio.com)

• Email marketing provides the best ROI for small and medium businesses. Research shows that 99% of people check their email inbox daily, and 58% do it in the morning.
• Nearly 49% of customers look forward to receiving emails from their favorite brands. However, 162 billion of all emails sent are considered spam.
• Emails that are highly segmented generate three times more revenue than those that aren’t. The government sector has the highest email open rate at 40.55%, while the beauty and personal care industry has the lowest at 27.34%.
• Welcome emails have an impressive open rate of 83.63%. 81% of marketers believe in sending one email per week to their leads, and 33% say email nurturing is the best way to reconnect with leads.

(Reference: moosend.com)

• Emails with subject lines that create urgency are 22% more likely to be opened by consumers. By 2024, the number of email users is expected to reach 4.48 billion.
• 95% of marketers use AI to create email content, and 47% use AI specifically to write emails. 21.20% of email campaigns are opened within the first hour, and 44.14% of emails get clicked.
• Digital Marketing Statistics stated that nearly 56% of email marketers make sure their emails are mobile-friendly.

Mobile Marketing Statistics

• In 2023, worldwide spending on mobile internet ads is projected to go over $400 billion.

(Reference: statista.com)

• 94% of Facebook’s ad income comes from mobile devices.
• Around 51% of all website traffic comes from mobile.
• The United States leads the world in spending on mobile ads.
• 31% of retail purchases in the US are made through mobile phones.
• Digital Marketing Statistics stated that nearly 60% of global digital ad spending goes to mobile.
• Almost 93% of people use their smartphones to find local businesses.
• On average, people spend about five hours a day on their smartphones.
• In the US, 49% of the time spent on phones is on social media apps.
• Mobile ad spending in the US has always been higher than desktop ads, and this will continue until 2025.

(Reference: omnicoreagency.com)

• Digital Marketing Statistics stated that nearly 75% of mobile users go to mobile search first when they have an urgent need.
• Nearly 75% of Americans bring their mobile phone with them to the bathroom.
• The first page that appears for a website in search results is different 35% of the time between mobile and desktop.
• Over 50% of small businesses have their mobile app.
• If your site isn’t mobile-friendly, you’ll lose 61% of users.
• 40% of users who have a bad experience on your mobile site will quickly visit a competitor.
• 96% of smartphone users prefer Google when searching on mobile.
• The conversion rate on mobile is 270% lower than on desktop.
• 69% of smartphone users say they would buy from businesses if their mobile websites answered their questions.
• Digital Marketing Statistics stated that nearly 40% of shoppers check three or more sources before making a purchase.
• 70% of mobile searches result in an online action within an hour.
• Android holds a 1% market share, making it the most popular mobile operating system worldwide.

E-Commerce Marketing Statistics

• In 2023, 2.14 million people made their purchases through e-commerce.
• Global e-commerce sales are expected to reach between $5.542 billion and $6.542 billion in 2023.
• 93% of internet users worldwide bought something online.
• In 2022, mobile commerce reached $4.31 trillion in sales and is expected to grow to $5.11 trillion by the end of 2023.
• Digital and mobile wallets were used for around 455 million payments on online stores.
• Due to digital marketing, about 70% of B2B businesses are expected to close in the coming years.

(Reference: enterpriseappstoday.com)

• In 2023, the sales growth of e-commerce in the US was 50%, in Europe 47%, in China 15%, and in other parts of the world 52%.
• In 2022, 18% of all retail sales were from e-commerce, and it’s expected to reach 20.8% in 2023 and 24% by 2026.
• By 2040, it’s expected that 95% of all purchases will be made through e-commerce.
• Digital and mobile wallets will make up 45% of all payments on online stores in 2023.
• The average conversion rate for e-commerce sites is between 1.81% and 3.71%.
• About 68% of small businesses still need a CRO (Conversion Rate Optimization) strategy.
• Before buying online, 60% of millennials visit Amazon.

Challenges In Digital Marketing Statistics

• Choosing the Right Platforms: With so many social media platforms to choose from, it’s important to pick the ones that will work best for your business. This choice is very important because it affects how successful your digital marketing will be.
• Building Active Online Communities: Around 90% of social media marketers say creating active online communities is key. However, engaging people and keeping them interested requires a lot of effort and creativity.
• Direct Purchases via Social Apps: More consumers are expected to buy directly through social media apps. Marketers need to change their strategies as people move from traditional online shopping sites to buying inside social apps.
• Content Creation: Creating content that speaks to your audience is important. Marketers say funny, relatable, and trendy content works best, but it takes a lot of work to keep producing high-quality, engaging content consistently.
• Visual Content: Visual content like infographics is very effective, being 30 times more likely to be read than text. However, 43% of marketers say making high-quality visual content regularly is a big challenge.
• Adapting to Consumer Preferences: Knowing which platforms different age groups prefer for discovering products is a key challenge. People between 18 and 44 years old usually like social media, so marketers must adapt their strategies to reach this group.
• Budget Allocation: Figuring out the right budget for social media marketing is tricky, especially when businesses want to get the most out of their spending across various channels.
• Platform Saturation and Competition: As more businesses use social media for marketing, the space is getting crowded. This competition makes it harder to stand out and get noticed.
• Evolving Algorithms: Social media platforms constantly change their algorithms, which affects how content is shown to users. Marketers need to keep up with these updates and change their strategies as needed.
• Measuring ROI: Tracking the return on investment (ROI) from social media efforts is still a big challenge. Marketers need to analyze data to prove the value of their campaigns.
• Compliance and Privacy Concerns: Marketers must follow data privacy rules and advertising laws when targeting people around the world, which can be difficult.
• Keeping Up with Trends: The digital marketing world is always changing, so businesses need to stay on top of new platforms, technologies, and shifts in consumer behavior.
• Influencer Marketing: Nearly half of social media users trust recommendations from influencers. However, finding the right influencers who match the brand and can reach the right audience can be challenging.
• Mobile Optimization: Since 91% of people use smartphones to access social media, it’s important to create content that works well on mobile devices. But this can be hard to manage for marketers.
• Adapting to the Fastest-Growing Platforms: Platforms like TikTok are growing quickly, and marketers must be flexible enough to understand and use new features to promote their brands.

Conclusion

Digital Marketing Statistics – Advertising is changing with new technology, moving more toward digital platforms. By 2023, it’s expected that digital ad spending will reach an impressive $602.25 billion, with search ads leading the way at $202.40 billion. The United States will likely be the largest spender, with an estimated $232.7 billion. Additionally, social media advertising is predicted to grow even further, exceeding $230 billion by 2023, with an average of $45.11 spent per user.

To stay ahead in this fast-changing market, businesses need to adapt to the digital world, where advertising is becoming the future.

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