Ad Strategies for Competitor Keywords
Bidding on competitor terms has always been controversial in pay-per-click advertising. IBM could bid on “Amazon Web Services,” for example,
Author: admin3cords
Keywordless Search Ads Are Coming
I’ve run pay-per-click campaigns for nearly 20 years and witnessed significant change. Tactics I once considered cutting-edge are now outdated
Dynamic Search Ads Tap Informational Queries
Dynamic Search Ads have a long history of helping advertisers show for queries they haven’t bid on. Merchants with thousands
My Top Google Ads Automated Rules
Performance fluctuations in Google Ads occur for various reasons. The causes are often challenging to pinpoint, but automated rules can
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